Serta Unveils New iComfortECO and Perfect Sleeper Mattress Collections
July 21, 20232 min read
Serta Simmons Bedding is raising the bar by unveiling its innovative Serta Perfect Sleeper and Serta iComfortECO collections to retailers. Alongside these launches, the brand is enhancing its website, Serta.com, to offer visitors an upgraded, streamlined browsing and shopping experience. In addition, promotional campaigns linked to the new lines are set to roll out soon.
This year is filled with novelty for Serta Simmons Bedding as they bring the Serta iComfortECO and Serta Perfect Sleeper collections to the market, explained Laura Brewick, the brand's President. They've designed new features for their website and launched targeted marketing initiatives to highlight the superior value of their products.
The Serta iComfortECO line has an eco-friendly approach, incorporating sustainable materials such as recycled steel coils and plant-derived foam. Meanwhile, the reimagined Serta Perfect Sleeper offers targeted support at a more affordable price. Both collections were premiered at the Las Vegas Market earlier this year.
The upgraded Serta.com now features enriched content and visuals, alongside a comprehensive buying guide. This tool assists visitors in selecting suitable options within a collection, enabling them to comprehend the benefits better. The site also offers seamless integration with multiple shopping channels, encouraging customers to purchase either online or via one of Serta’s retail partners.
Brewick noted that the website enhancements would further boost the company's omni-channel strategy while addressing diverse consumer needs. Based in Doraville, Georgia, the brand is committed to helping customers at every stage of their mattress shopping journey. The enriched content empowers customers to make informed decisions about their purchases.
National advertising campaigns have been launched to support the new Serta collections. The iComfortECO campaign, highlighting the line’s eco-friendly credentials, includes a 30-second video spot aired across CTV platforms, digital, and social channels. On the other hand, the Perfect Sleeper campaign focuses on demonstrating how the collection can provide perfect sleep for every sleeper type, using short-form video content across digital and social platforms.