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Purple Innovation Refinances Debt to Bolster Financial Position

January 23, 2024 2 min read

A conceptual image of a purple mattress in the middle of a bank office, symbolizing Purple Innovation's debt refinancing strategy.

Purple Innovation, a notable player in the mattress industry based in Lehi, Utah, has recently made a strategic move to refinance its debt. 

Background:

In late 2022, Coliseum Capital Management, which held a 45% stake in Purple at the time, proposed to buy all outstanding stock at $4.35 per share. However, Purple's board rejected this offer and adopted measures to maintain fair shareholder representation. This led to a legal confrontation, with Coliseum Capital challenging the company's new shareholder dividend plan.

Consolidation of Debt and New Financing Deal:

In a significant financial maneuver, Purple Innovation consolidated an existing loan with a $61 million financing deal involving Coliseum Capital Management and No Street Capital. This arrangement allowed the two backers to assume Purple’s primary outstanding debt lines, marking a pivotal step in the company's financial restructuring.

Details of the New Loan:

The new term loan, totaling $61 million, brings with it approximately $21 million of available capital after expenses. It features a payment-in-kind interest option and the potential for an additional $19 million loan, contingent upon the lenders' agreement. This refinancing strategy not only streamlines Purple Innovation's debt but also furnishes it with a more robust balance sheet and necessary funds for future investments.

Impact on Net Liquidity and Company Structure:

Before this transaction, Purple Innovation reported its net liquidity at around $26 million. The new financial agreement effectively elevates its cash and equivalents to approximately $48 million. Additionally, the new loan eliminates various restrictions typically associated with Asset-Based Lending (ABL) credit agreements, offering more operational flexibility to the company.

Equity Warrants Issuance:

In conjunction with the refinancing, Purple Innovation issued warrants for 20 million shares of its Class A common stock at $1.50 per share to the lenders, subject to adjustments. This move could potentially lead to future equity changes, depending on the stock's performance and the lenders' decisions.

Outlook for 2024:

Purple Innovation remains optimistic about its growth and revenue prospects for 2024, despite facing challenging industry conditions. The mattress company is actively implementing cost-saving initiatives aimed at improving EBITDA and cash flow. With a stronger capital structure and focused execution by its team, Purple Innovation is poised to expand its market share and capitalize on its growth initiatives.

Takeaway:

The recent refinancing by Purple Innovation signifies a strategic shift towards financial stability and growth potential. As the company prepares to share more detailed insights in its fourth-quarter earnings call, stakeholders and market watchers are keen to see how these financial maneuvers will translate into long-term success and market competitiveness.