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New Serta & Beautyrest Collections Launch in Las Vegas 2024

2 min read

View of downtown Las Vegas where the new Serta and Simmons are beign launched.

In a significant announcement on January 27, 2024, Serta Simmons Bedding, LLC, a global leader in the sleep industry, revealed plans to launch seven innovative collections across its Serta® and Beautyrest® brands. This strategic move aims to redefine the sleep experience with compelling product lineups, offering consumers clear value propositions and feature sets that enhance understandability and retail selling opportunities.

The upcoming collections are set to be a game-changer in the market, designed to align each brand with distinct product offerings that not only meet but exceed consumer and retailer expectations. The launch will be previewed to retailers at the highly anticipated Winter Las Vegas Market, showcasing the new products in dedicated suites B1265 and B1201, where orders can be placed in advance of the spring launches.

Mark Genender, Interim CEO of Serta Simmons Bedding, emphasized the company's commitment to innovation and meeting the evolving needs of both retailers and consumers. The new lineups from Serta and Beautyrest are touted to offer unparalleled aesthetics and differentiation, simplifying the purchasing process for consumers and empowering retailers to effectively market these renowned brands.

Serta: Redefining Comfort and Support

Serta's upcoming collections are designed with a focus on zoned comfort, ensuring optimal support tailored to the body's needs. The brand is set to introduce six mattress collections, each with unique selling points and a range of features and benefits to cater to every price point. Highlights include the Serta Classic®, offering classic comfort at an affordable price, and the advanced Serta iComfortPro™, providing responsive comfort with premium materials. An exciting addition to Serta's offerings is the Serta Motion Renew™ Adjustable Base, which comes with enhanced features such as dual massage and underbed lighting.

Beautyrest: Customized Sleep Solutions

Beautyrest continues its legacy of providing individualized sleep solutions with the introduction of the Beautyrest Black® Series, featuring advanced Pocketed Coil® technology and luxury aesthetics. The series offers a progressive range of features, ensuring that each level builds upon the previous, offering consumers a clear path to premium sleep experiences. Additionally, the re-introduction of the Beauty Sleep® brand promises quality and affordability, featuring the brand's original Pocketed Coil technology in various constructions.

About Serta Simmons Bedding

With a rich 150-year history, Serta Simmons Bedding, LLC stands at the forefront of the sleep industry, dedicated to improving sleep quality and promoting healthier lifestyles. Headquartered in Doraville, GA, the company boasts a portfolio of leading brands, including Serta®, Beautyrest®, Tuft & Needle®, and Simmons®. For more information, visit sertasimmons.com.