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Serta Simmons Emerges from Chapter 11: Restructuring Sets Stage for Growth

July 17, 2023 2 min read

Hey, did you hear the latest news about Serta Simmons Bedding? They've really picked themselves up, dusted off, and are ready to make their grand re-entrance after wrapping up their financial restructuring. Just five months ago, they had to file for Chapter 11 bankruptcy. But now, they're back in the game!

They're calling this a crucial move in their efforts to get back on track, and the bankruptcy court couldn't agree more - they've given the green light for Serta Simmons' comeback plan. And when they first filed, they had a smart move in place - they planned to resurface as quickly as they could, with a solid financial backing to boot.

Their comeback strategy also involves a bit of a shakeup at the top. They've assembled a new board of directors, and it includes a face we're all familiar with - Charlie Eitel, the ex-CEO and chairman of Simmons Bedding. They've also got Mark Genender, who is the managing partner at Bristol Growth Capital and a previous member of the Simmons board, serving as the chairman. And of course, we can't forget Shelley Huff, the current CEO, and Brandi Thomas, who is the group VP and chief audit executive for General Electric. They've been on the board before, and they're sticking around.

What's more, the company is now sitting pretty with a more flexible capital structure and plenty of funds to turn things around. During the bankruptcy proceedings, Serta Simmons managed to chop their debt down from a whopping $1.9 billion to just $315 million, which means their yearly interest expense is down by over $100 million. Plus, they've locked down a cool $100 million revolving credit.

Mark Genender is pretty stoked about teaming up with Shelley Huff, the rest of the management team, the board of directors, and the company's investors to turbocharge Serta Simmons' recovery. He believes that the valuable Serta and Beautyrest brands, coupled with the company's strategic areas of focus, their top-notch leadership, and the investors backing them, will set the stage for the company's next growth phase.

The future looks promising for the mattress industry and in their mission to bounce back, Serta Simmons is sticking to four main pillars: innovating their products, breathing new life into their brands, achieving commercial excellence, and operating an efficient supply chain.

Shelley Huff has big dreams for the company's future, saying that as they navigate their recovery, they're going to become a stronger ally for retailers. They're set on helping retailers serve their customers better with their trustworthy brands and a renewed range of products. Exciting times ahead, don't you think?